Connect with Go

Connect with Go is the marketing website for Habanero Consulting Group's enterprise platform Go Intranet Accelerator. The goal of the landing page is to connect with potential customers and communicate the purpose and benefits behind the SharePoint framework. Since the launch of Go, this microsite has played an indispensable role in helping Habanero create new relationships with organizations across the world.

My contributions

We had a tight timeline and limited resources so I was responsible for both the design and development. Along the way I worked closely with the VP who was responsible for the information architecture and the content strategy, and the back-end developers who connected the dots behind the scenes. I received timely help from others as well, and I was very grateful for that.

Visual brand elements

We wanted to create a visual experience that reflects Habanero and Go so we integrated their typefaces and colours in a complementary way. Go's primary palette is fresh and colourful; the greys from the secondary palette mainly serve as background colours help the foreground elements stands out better. As for the icons, we went for the line style to portray a sleeker feeling.

Content strategy

Connect with Go educates the visitors about what Go is and how it fits into Microsoft Office 365 and the digital workplace. It also tells the story behind Habanero's experience and successes in creating better workplaces. The copy is concise and straightforward so people can easily scan and understand the messages. We used the panels layout to organize the various pieces into a coherent flow.

Features overview

Go consists of various building blocks that are the essential elements of a foundational intranet. We dedicated one panel for each user-facing feature and used a tab navigation to group the content together. Thus the visitors can easily cycle through the features in a consistent fashion.

Outcome

Connect with Go has performed beyond expectations since its launch. Along with a steady stream of visitors every month, the site has been tremendous with generating leads. As a result, Habanero was able to spark new conversations and sales opportunities with companies across the globe. We have been updating the content regularly to reflect changes in the business model.